Combining the superior resources of Evergrande Group and Tencent Holdings, HengTen Networks rapidly occupies the commanding height of industry and comprehensively promotes the company strategy of refining product, humanization and standardization based on the huge market of community O2O application in China and comprehensive and innovative products and operating mode.

  • Development Strategy

    By taking "providing unique and excellent community services" as the core brand strategy, HengTen Networks is committed to absorbing the world advanced product design and business philosophy based on the in-depth research of local community and residents, to build HengTen Networks into a leading brand that promotes the intelligence progress of Chinese communities and leads the modern intelligent life experience.

    HengTen Networks strives to lead the technical flow, capital flow and talent flow with strategic innovation of Internet industry, so as to develop and expand China's Internet industry.


  • Brand Strategy

    By taking "providing unique and excellent community services" as the core brand strategy, HengTen Networks is committed to absorbing the world advanced product design and business philosophy based on the in-depth research of local community and residents, to build HengTen Networks into a leading brand that promotes the intelligence progress of Chinese communities and leads the modern intelligent life experience.
    HengTen Networks will take "innovative products and extreme experience" as a new brand view to lead the market and create the future by combining with the brand advantage of Evergrande Group.

  • Talent Strategy

    HengTen Networks is an innovative strategy development platform for integrating Internet and traditional industries and takes "integrating innovation with thinking-type talents" as the subject of talent strategy.
    In line with the primary standard of introducing high-standard, professional and innovative talents, HengTen Networks introduces various talents from Internet, real estate and many other professional fields to establish a high-quality complex elite team.
    It adheres to the talent mechanism of "only promoting and using the talented" and strives to create a wide development and improvement space for talents, so as to give full play to the ability of talents, constantly improve the level of enterprise talents and open up a road for future development of the Company.

  • Cultural Strategy

    HengTen Networks advocates a new generation of community life concept of "less is more" by adhering to the cultural operation strategy of "do subtraction in life and addition in thought".
    It takes the responsibility of transferring the concept of simple life and continuously provides better, simpler, more convenient and more efficient innovative comprehensive community services for users by eliminating complexity and using high-quality products and services, so as to create a ecosystem of "Internet + community service", thoroughly redesign the community service mode, change people's way of living and life, and create and lead a new mode, new culture and civilization of future community life.